Olly supplements6/29/2023 OLLY’s mission is to make health delightfully easy with its delicious gummies that fulfil your daily vitamin needs effortlessly, and effectively.” Īccording to her, its sleep, skin and women’s multivitamins were the best sellers in the country. She added: “When we spoke to consumers in Singapore, they told us that taking vitamins and supplements daily can be a chore. Additionally, we believe that OLLY being a strong, innovative millennial brand will appeal to the progressive and health-conscious consumers in Singapore.” “ We chose Singapore (for our launch first) as it offers a diverse consumer base to expand OLLY outside the US. On the decision to launch in Singapore, Marga Mathijssen, the global head of marketing, health and wellbeing at Unilever told NutraIngredients-Asia that the Asian region was one of the fastest growing markets for dietary supplements. To me it was such an obvious thing to do that I couldn’t understand why no one had done it before.” Instead of selling melatonin, we sell sleep. With OLLY we sell the benefit, so instead of selling biotin, we sell beauty. Eric Ryan, founder of OLLY said: “For years, brands have focused on the ingredients of their products. The brand wants to attract millennials by marketing its supplements differently. In Singapore, OLLY is available at Watsons physical stores, Watsons online, as well as e-commerce platforms, RedMart and Lazada, the latter with a flagship store set-up. The launch of OLLY in Singapore includes nine products: Goodbye Stress, Sleep, Glowing Skin, Undeniable Beauty, Daily Energy, Probiotic + Prebiotic, The Perfect Women’s Multi, The Perfect Men’s Multi, and Kids Multi+Omega-3.īefore its launch in Singapore, OLLY’s vitamins could only be found in Target, Sephora and Amazon in the US. China: Probiotic supplements in e-commerce.Digestion and immunity probiotic supplements in e-commerce. ![]() Explained: The US e-commerce probiotic supplements market.Probiotic supplements: Global e-commerce 2018-2020, forecast for 2021.The gut-brain axis: Psychobiotic opportunity in 25 countriese.
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